Standardy etyczne menedzerów i przedsiebiorców w swietle badan jakosciowych

Celem artykułu jest prezentacja standardów etycznych, jakimi kierują się w zarządzaniu zasobami ludzkimi kierownicy wyższego szczebla i przedsiębiorcy. Badania zostały zrealizowane w ramach projektu badawczego “Etyczne standardy przywództwa organizacyjnego polskich menedżerów i przedsiębiorców”, finansowanego ze środków na naukę w latach 2008–2010. Analizę wykonano na zbiorze 37 wywiadów z menedżerami wyższego szczebla i 28 wywiadów z przedsiębiorcami, którzy kierują przedsiębiorstwami w różnych rejonach Polski.

The aim of this article is to present the ethical standards followed by CEOs and entrepreneurs. The research was conducted as a part of the 'Moral Leadership Standards of Polish Managers and Entrepreneurs' grant (financed by the Ministry of Science and Higher Education over the years 2008-2010). The qualitative analysis was based on a sample of interviews with thirty-seven CEOs and twenty-eight entrepreneurs responsible for the management of medium- and large-sized companies located in different regions of Poland. Using NVIVO 8 software, the interviews were coded and analyzed. Ethical standards were reconstructed in terms of three HRM areas-transformational leadership, organizational communication, and team management. Intergroup differences between the standards were identified for CEOs and entrepreneurs. In the case of CEOs, the ideal of transformational leadership was much more firmly rooted and based on a sense of obligation to communicate moral values and ethical standards, as well as on the employee role-modeling of ethical conduct through visible adherence to ethics. Standards of ethical modes of communication were much more evident in the CEO group as compared with entrepreneurs, especially as far as the 'dialogic' way of communication is concerned.