Globalizacja jako organizacja różnorodności. kulturowa koncepcja globalizacji Ulfa Hannerza a polska rzeczywistość społeczno-kulturowa

Te popularity of globalization problem within academic discourses is not free from some alarming tendencies. Firstly, it does not place too much emphasis on culture. Secondly, part of discussion on the issue lacks structure – it is usually unknown if particular theory focuses on micro-, or macro analysis. Tirdly, it is rarely clearly stated by scholars if globalization is understood as a process, a social reality or as a discourse. Ulf Hannerz in his cultural theory focuses on globalization problem understood as an organization of diversity. He highlights the intensifcation of interaction and connectivity within globalized social reality. Te scholar is also interested in global – local, centre – periphery relations. Terefore, he concentrates on the diversity issue as well as on chances, challenges and dangers connected with that phenomenon.Te aim of this article is verifcation whether Ulf Hannerz cultural theory of globalization avoids shortcomings of globalization debate. In the paper I also examine if that theory might be a useful tool for contemporary Polish social reality analysis. Is it useful for cultural and social diferences and diversity research?