As a result of the recent global financial crisis, investors, particularly individuals, reported a greater interest in structured products. This was due to an increase in investment risk and low interest rates on traditional bank deposits, oscillating around the level of inflation. For several years, structured deposits market has been constantly evolved, and this development is noticeable in various studies and financial analyzes. However, studying their content gets the impression that for banks offering such products, the main objective is to satisfy the investment needs of the client, without regard to their own economic conditions of its offer. But this is not, because as financial institutions are focused on profit and also obtain from such instruments' offer considerable financial benefits, what finance studies rarely mention. In view of the above, the aim of the study is to discuss the structured products as potentially profitable financial instruments for banks as their issuers and indicate the sources of generated banks' profits from such offer.
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