Postawy mieszkaniowe klientów-seniorów w świetle badań lokalnego rynku mieszkaniowego

It is said that young home buyers are the dominate group of customers on Real Estate market. But demographic forecasts indicate that in Poland the aging of society will proceed. It can thus be expected that in the structure of population a group of people reporting new housing needs will emerge. Therefore, there is a need for thorough research, particularly due to substantial information gaps in this area. The aim of the article is to present the results of the research on attitudes of customers on the housing market - i.e. seniors. On the basis of the research conducted in the Department of Investment and Real Estate at Poznan University of Economics, housing preferences of older people and their motives and factors behind housing purchase are presented.