Znaczenie innowacji dla konkurencyjności banku - wyniki badań

Nowadays the bank's sustainable development and the increase of its competitiveness and profitability are indissolubly connected with innovations. It is necessary to create systems enabling banks to implement new technology and applications, optimise the process of providing services, finance infrastructure and create the platform of information exchange. Innovations are a challenge for most banks in Poland, especially for traditionally managed ones. The traditional procedures, good working and efficient during the crisis, are quite often the barrier of innovations' development. The results of author's survey focused on bank's competitive advantage confirm that both the banks' managers and customers agree on the innovations' importance for bank's competitiveness. However their opinion of banks' ability to use them in the process of creating competitive advantage is worse. Taking into account the latest trends improving that ability will be the crucial factor of competitiveness on banking market in the nearest future.