Społeczna odpowiedzialność biznesu jako czynnik konkurencyjności przedsiębiorstw

Acting in line with seven rules of Corporate Social Responsibility (CSR) - acting in an ethical and transparent manner, considering complex social and environmental requirements, creates value added to a company. This value added supports long-term and stable growth of the business; improved planning and more efficient consumption of resources; as well as creating environment of social trust enhancing innovative initiatives. Strategic dimension of CSR involves implementing its rules into all processes in the firm towards financial aims taken by a management. Strategically, CSR is looking towards obtaining a mutually beneficial (both socially and financially) understanding of expectations and interactions between the company and its widely defined stakeholders - including the surrounding society.