Rola innowacji w modelach biznesu

The article raises the topic about the character of the innovations in a business model. The aim of the compilation is a presentation the character and elements of the business model, identification of the needs and barriers connected with introducing changes in this model, as well as providing the practical clues about creating innovative business models. The article tries to answer the following questions: - what is the essence of the business model? - when is there a need of introducing changes in the business model? - what factors may inhibit introducing changes in this model? - what is the role of the innovation in this model? This article is based on literature studies, mainly foreign-language scientific journals, as well as the results of surveys carried out by foreign research centres.