Zarządzanie proinnowacyjne w warunkach nietrwałych przewag konkurencyjnych

In turbulent environments competitive advantages of firms undergo fast erosion. Tightening competition constrains companies to fight against crises and flexibly oscillate between stability aimed at strengthening existing advantages and change aimed at early building new advantages while withdrawing from those loosing importance. Innovations as vehicles for intended change should evolve from sporadic events to key and systematic processes. The article presents the opinions of 83 participants of managerial post diploma studies in Katowice, gathered in 2013 enabling to point out the weak and strong points in the process of adjusting their companies to new economy based on transient advantages.