Model biznesu a polityka rachunkowości

Purpose of the article is presentation to what extent the business model should be used for the development of accounting policy. In the first part of the article we present the most important features of the business model, outlined why it should have impact on the accounting policy as well as those accounting areas in which business model may have the greatest impact on the accounting policy solutions. In the second part of the article, on selected examples, we illustrate the impact of business model for possible accounting policy decisions. We pay attention to such elements of the business model as a types of goods, which are marketed by the company, diversifying products, form of organisation of the market, market development phase, and the election in terms of customers and geographic markets. In the conclusions we outline the main directions of further research.