Corporate Social Responsibility in the context of diffusion of new technologies in modern economy

The growing interest of theorists and practitioners in managing CSR concept is undoubtedly a result of many socio-economic, ethical and environmental challenges faced by modern enterprises. The enormous progress in information technology and telecommunication technology observed over the course of several years has fundamentally changed the functioning of all participants in economic processes, giving rise to the so-called fourth industrial revolution. The aim of this article is to present selected challenges faced by enterprises related to the creation and dissemination of information and communication technologies (ICT) in the context of CSR. In the article the author’s attention was focused on the characteristics of CSR concept and the presentation of positive and negative consequences of ICT solutions applied by enterprises (e.g. Internet of Things – IoT, Big Data). The basis for the discussion presented in the article was domestic and foreign literature studies.