Obraz jako argument w humanistyce

Popular belief about contemporary visual culture says that it is a space of either disinformation or communication chaos. Many humanities scholars are very critical about so called pictorial turn in culture, although the use of this term in this context is actually inappropriate, as pictorial turn was originally used to name the birth of visual studies as a separate academic field. The paper studies some other common misunderstandings about using images in scholarly communication and teaching and also presents some basic ideas how those may be overcome. The article presents the graphic designer's point of view, which seems to be supplementary, but in fact is needful in rapidly changing humanities.