A number of innovative projects, completed in the past decade, have helped changed the face of the labour market from the passive to the active. In addition to customised solutions, they enable the implementation of the results (e.g. tools and models) in current labour market policy. Currently, the concept of innovation has become not only a symbol of the modern economy, but also an indicator by which we determine changes in the labour market. In this case we are dealing with so-called ‘social innovation’ the essence of which is to create, customise and adapt solutions to social issues related directly or indirectly to the labour market that have worked in other countries and regions. With regards to the effectiveness of measures implemented by the employment services, we need to look at the labour market through the prism of the tools available, allowing (as soon as possible) the bringing of the unemployed into employment through, among others, the creation of a ‘portfolio’ of skills and competencies and a matching of training, both to the level specified by a future position as well as the requirements of the market. Presented in this article is an innovative approach to enable an unemployed person to meet all the demands of modern recruitment and job seekers with public employment services: an individualised approach to the expectations of both an employer and a candidate for a job, ensures close contact with the local labour market. This offers a personalised treatment for any person wishing to take up employment.
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