The common belief that safety in aviation is created through global and regional international aviation organizations is true, however it does not fully convey the core of the problem. The standards and directives shaping the safety system in aviation are important, however these are merely strategic tools for shaping the policy and safety strategies in aviation. The real activity in this area is performed at the very bottom of the aviation structure, directly in an air company, particularly in an airline, that is, by a carrier who provides carriage and cargo services. The reason for initiating research in this area was an attempt to find answers to the following questions: to what extent does safety policy pursued by air companies influence the image of those companies as well as the assessment and safety feeling on the part of the passengers? Is investment in safety profitable from the standpoint of an airline? The above-mentioned problems, presented in a form of a report of the conducted research, constitute the bulk of this article. It should be noted that the fragmentary research undertaken in the course of work over the subject of safety conditioning in airlines may form the basis to plan further research in this area.
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