Wybrane innowacje wdrożone przez przedsiębiorstwa handlu detalicznego, ich źródła a wybory konsumentów miasta Tarnowa w latach 2014–2016 The chosen innovations which were used by the corporations of the retail trade in Tarnow from 2014 to 2016, their sources and the choices of the customers
This article is led to describe, is based on the chosen and the particular innovations which were used by
the corporations (firms, companies) of the retail trade in Tarnow from 2014 to 2016 and also presents some
sources of those innovations in the area.
The way to obtain the customers and to have a good relations with them, also to increase the quality of
the products, ought to be the main point in these preparations or researches to achieve the success.
The other zones, where the innovations are conducted, must be preparing the best offers, decreasing
all the costs, which are connected with the service. What is more, and should be mentioned, is the improvement
of the work’s condition. This is very essential matter. All the factors, were used in the analyses were
prepared to present how the customers can experience and if they need all these changes and innovations.
Moreover, the important question in this article is, if the innovations can help some companies to have
better development in their business. What is also very essential, if the clients notice the changes and what
is done, by the proper companies, to help the customers to make the right decisions.
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