Growth strategies for higher education business faculties faced by declining primary markets

This paper discusses development strategies for Business Faculties faced by reduced demand from their primary markets (being a decline in their student intake). It starts by discussing possible strategies for Higher Education (H.E.) institutes, goes on to present a "value based" strategy, then continues with a discussion of potential target markets to which Business Faculties could provide significant "Added Value". It concludes with discussion of the ways in which the H.E. Business Faculty initiatives presented in this paper could complement and reinforce the traditional and historical roles of H.E. Business Faculties