Tytuł pozycji:
WYKORZYSTANIE PORTALU TWITTER JAKO NARZĘDZIA W ZARZĄDZANIU PROBLEMOWYM (ISSUE MANAGEMENT) W OBSZARZE POLITYKI
- Tytuł:
-
WYKORZYSTANIE PORTALU TWITTER JAKO NARZĘDZIA W ZARZĄDZANIU PROBLEMOWYM (ISSUE MANAGEMENT) W OBSZARZE POLITYKI
TWITTER AS A TOOL IN ISSUE MANAGEMENT IN THE AREA OF POLICY
- Autorzy:
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Drosik, Adam
- Powiązania:
-
https://bibliotekanauki.pl/articles/513014.pdf
- Data publikacji:
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2017
- Wydawca:
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Uniwersytet Rzeszowski. Wydawnictwo Uniwersytetu Rzeszowskiego
- Tematy:
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crisis, crisis management, issue management, social media
- Źródło:
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Polityka i Społeczeństwo; 2017, 15, 1; 101-116 (16)
1732-9639
- Język:
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polski
- Prawa:
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Wszystkie prawa zastrzeżone. Swoboda użytkownika ograniczona do ustawowego zakresu dozwolonego użytku
- Dostawca treści:
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Biblioteka Nauki
-
Przejdź do źródła  Link otwiera się w nowym oknie
There is no denying that one of the foundations of contemporary politics, and
perhaps the most important, is the image. The image of politician and the party, the
image which is so carefully looked after by numerous specialists. Elaborately prepared
design, which is delicately managed to create the right impression. At the same time this
construction is exposed to dozens of hazards that can cause all sorts of crisis situations. So
far, in the practice of public relations there is a belief that a crisis in any organization
(entity) is inevitable, like death and taxes. The department of public relations is also
responsible for crisis management during the course of events of the crisis situation.
However, today more and more often, we go one step further, pointing out that it is
necessary to strive for a situation in which any possible crisis will be detected early or even
beforehand, and thus the appearance of the crisis situation will be postponed into the
indefinite future. For anticipating the crisis, from the point of view of public relations,
responsible is “issue management” and the purpose of this article is to present to use of the
Twitter portal as a tool used to foresee a crisis situation with regard to the political image.
The example of actions taken by the Ministry of Regional Development during a press
conference of Law and Justice party in November 2013 was used as a case study.