PROPAGANDA W MEDIACH ERY WEB 2.0. PRZYKŁADY WYKORZYSTANIA PROPAGANDY W FILMACH INTERNETOWYCH DO KOMUNIKACJI POLITYCZNEJ

This publication is an attempt to describe the phenomenon of propaganda in the media of the Web 2.0 era. The text proves that in the space of new media, characterized by interactivity and free exchange of roles between broadcasters and receivers, propaganda is widely used in political communication. The author analyzed Internet films by both political parties and ordinary users of new media. In the work he described the basic rules, characteristic for propaganda on the Internet. The publication includes the classification of films and the analysis of examples of election spots, political videos, documents and film pseudocuments from the point of view of propaganda. This work has been based on a descriptive and analytical model. The author analyzed content available on multimedia platforms (Youtube) and in online social media (Facebook).