LOGISTYKA A INNE PRZEKROJOWE KONCEPCJE ZARZĄDZANIA W PROCESIE TWORZENIA WARTOŚCI

One of the ways of reaching the desired market position by a company is to create customer value corresponding to his preferences. Among the value creation processes there is an important place assigned to logistics. It contributes to customer value creation by offering place and time utility for customers. Logistics may be supported in value creation by other cross-sectional management concepts, such as Customer Relationship Management, Business Process Reengineering, Lean Management, Total Quality Management, Time Based Management or Efficient Consumer Response.