Dyskredytacja polityczna na okładkach polskich tygodników opinii – raport z badań pilotażowych

The paper consists of two complementary parts: theoretical and empirical ones. The first part of the article describes main features of political discrediting applied in media content. The second part was devoted to a discrediting role of graphical and text messages placed on front covers. The author applied qualitative (interpretative) methods to analyse four selected covers of Polish weekly magazines, such as “Do Rzeczy”, “Sieci”, “Newsweek Polska” and “Polityka”.