Психологічна природа міжгрупового протистояння та еволюція суспільних відносин

Social and political opposition, which is based on the existence of contradictions and conflicts explicit interregional, inter-state and global, can cause direct physical and psychological violence. Globalization and historical changes in the social structure of most European countries, especially the Ukrainian- Russian conflict, brought socio-historical ideology of confrontation to a new level, resulting in the need to review the scientific foundations of the problem. Socio-psychological phenomenology of social conflict connected with external attribute personality traits, which is included in the system of social relations (race, gender, nationality, etc.). In the context of social phylogeny of the human community awareness of the existence of differences from the other is in the contrast between «I» certain «They» that leads to the formation of a consolidation group «We». Integration and globalization of the XXI century, which despite everything is a humanistic movement, shape society sharp, clearly negative attitude to physical violence. In modern society strategically prudent military campaign beginning with informative, cultural and ideological confrontation. Information warfare of our time – is primarily a worldview war, the struggle for the human mind and its beliefs that are higher regulators social activity. World reconstructed social environment and in the collective consciousness of social community through the prism of common patterns of perception that forms the equal treatment of all elements that are both within it and outside it. The result of effective learning models common perception is public opinion – the attitude of the community to the events and issues submitted for general discussion. Through the media at the discretion of submitted questions, problems, events, and most importantly – relationship to them. In a society built on a matrix model to be the most representative group «we» had to meet all the necessary conditions of role. Each member of the community is the bearer of a unique experience and unique properties. If the role variability impossible, it can lead to a critical accumulation representative of this or that social group segments and generate degradation. Social differentiation is a natural process, the essence of which is the union of a community of people with common interests to defend and leads to the formation of a group «they». In the coordinate system of social relations «we» and «they» are on different sides of the plane of the bipolar, but the disappearance of a reorganization one of them prevents the existence of the other. Resources information environment used to implement the common perception models which reconstruct a picture of the world in the collective consciousness and create a uniform public relation to the phenomena of objective reality. In order to consolidate the group in the information environment of broadcast information, which unites the community in the fight against some of «they». In the evolution of public relations is a gradual reorganization of intergroup relations, which can store role variability. The social hierarchy of interpersonal relationships in modern society can simultaneously be representative of the diverse group of cells (to carry out various social roles) that create the possibility of finding common interests and opportunities of cooperation and mutual interaction between people in a globalized world.