EFFECTS OF INNOVATION ACTIVITY IN INDUSTRIAL ENTERPRISES IN EASTERN POLAND

Implementation of innovation in the field of product, process, organization and/or marketing, as part of the competitive struggle, is therefore linked to the achievement of various objectives and effects. The main objective of the study was to describe the relationship between the different effects of innovation activity and the extent of innovative activity of industrial enterprises, such as investment in innovation and implementation of innovative solutions. The survey had been conducted in years 2010-12 in 1067 industrial companies, operating in Eastern Poland (Warmia-Mazury, Podlasie, Lublin, Świętokrzyskie and Podkarpackie voivodeships). The methodological part of the analyses is based on the probability calculus - probit regression. Industrial enterprises in Eastern Poland indicated on improved quality of products offered on the market and increased range of products as the main effects of innovation activity. Analysis of innovation activity phenomena characterized in the article may have an impact on the perception of regional innovation policy, in terms of its nature and direction, as well as the vital question of the effectiveness of instruments of supporting innovativeness of industrial enterprises in Eastern Poland.