Stefan Czyżewski
Spectacular photography
This article deals with arbitrarily appointed photographic attributes resulting
from its spectacularity. ‘Spectacularity’ is hereby considered as
a way that shifts its meaning connected with theatrical effects which are
nowadays somewhat colloquially understood as ‘uncanny’ or ‘attractive’.
Each attribute of photography as defined by such consideration becomes
photography’s differentia specifica designating a different from other
media the way of functioning in the culture of iconosphere. The way in
which this happens forms close relationship between photography and
culture (broadly understood), and especially with science, information
and entertainment. These associations are complementary (especially
with linguistic forms) in forming cultural communication. The process is
diachronic, strongly conditioned by both socio-political changes and technological
development.
The attributes of spectacularity include the documentary objectivity
of photography, the practical absence of image quality in the decoding
of iconic meanings, the complementary extension of the semantic field
to the co-existence of the language and the existence of beyond-iconic
potential contextual meanings.
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