A Study of Implementing and Evaluating an Interactive Video on Demand

The use of video-supported technology to facilitate learning is the latest trend in e-learning. But videos often cause superficial learning and thereby restrict sustainability of learning outcomes and even no transfer that is the well known ‘couch-potato-attitude’. The aim of this study is to implement and evaluate an Interactive Video on Demand – IVOD followed by the ADDIE model. Through empirical study the results show that IVOD can effectively impress and motivate participants and enhance their learning performance. According to these findings, some recommendations for further studies were offered in this study.