Agenda setting, priming, framing – TV news in Poland during election campaigns 2005 and 2007. Comparative analysis

The goal of the study is to verify, based on empirical data, the agenda setting, framing and priming theoretical conclusions and to utilize them as interpretative narratives on the pre-election period of media discourse on Polish TV. Then the question was – how the media set the agenda, which frames they used to make news interpretation, and what was/were the most accessible real problems/issues, that conditioned party/candidate assessment (if at all) and at last – which (if at all) would have been the consequences of the mentioned above media reporting towards political process? The empirical base of investigation were TV news programs in Polish both public (TVP1 – “Wiadomości”) and commercial TV (TVN – “Fakty”).