Znaczenie czynnika kultury w rozwoju zrównoważonym

The article presents relationship between gendre of societal culture and sustainability. The both factors correlate – more masculin given culture is less care of sustaiability it takes. The concept of double role of every person – as consumer and citizen – is also presented in the paper. Being consumer means first of all the fullfilment of needs of every individual person, being citizen means achieving societal goals first. Sustainability seems to be strongly connected with the role of citizen. Therefore creating more suatainable attitudes of consumers depends on developing consumer citizenship society.