Segmentacja i ocena oferty turystyczno-rekreacyjnej ośrodków wypoczynku weekendowego strefy podmiejskiej Wrocławia Segmentation and evaluation of tourist and recreation offer provided by weekend holiday resorts of Wrocław suburban zone
Alongside with the dynamic increase of Polish interest in weekend leisure tourism, one can
notice a growing concentration of tourist migrations to the regions that so far have been
popular as holiday destinations. What is more, one can also observe, especially among the
inhabitants of large cities, the intensification of their migrations during weekends to local
leisure centers and facilities which in most cases are excellently equipped in recreational
devices and equipment, and which often provide high standard services. Thus, the competitiveness
of typical centers of weekend leisure, already functioning or just opened, in
the vicinity of large cities, including Wrocław, seems to be considerably limited in comparison
to their equivalents in the cities or in holiday regions. In the article, segmentation of the offer
of the selected weekend leisure centers located in the nearest vicinity of Wrocław was made.
The author has also made an attempt to define the profile of tourists enjoying the services
provided by those centers and assessing these centers in terms of facilities and the range
of tourism services and products. In order to carry out the research, the following methods
were used: local stocktaking (for defining the segmentation of the recreation offer of the
selected centers) and diagnostic poll (an interview with the tourists to find out their opinions
on the facilities and variety of services and products). The results of the research show,
amongst others: good conditions of the analyzed centers of suburban leisure centers, justified
and constructive development of their services and products, its flexibility to meet the
current and potential customers’ requirements – both for the inhabitants of the suburban
zone and for tourists.
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