Innowacje w przedsiębiorstwach turystycznych w opinii klientów (na przykładzie Kopalni Soli w Wieliczce)

Background. A precondition of the existence of contemporary enterprises is a constant pursuit of new, innovative solutions. The most frequently encountered innovations in tourism are marketing and product ones, implemented by different tourism supply entities, including those called tourist attractions. Material and methods. The paper verifies the thesis that innovation perception is differentiated by socio-demographic traits of tourists, particularly age. Mann–Whitney U, Kruskal–Wallis ANOVA by ranks, and homogeneity Pearson chi2 tests were applied. Results. The results of a survey conducted in the Wieliczka Salt Mine in 2015 became the empirical basis. The respondents positively assessed the innovations implemented by the Salt Mine. New solutions were also considered a motive of visiting the Mine. Admission tickets are available in ticket offices and on-line. However, the latter is preferred mainly by the youth. Conclusions. Tourism supply entities should pay special attention to the Net generation population when designing and implementing innovative solutions.