The Role of Cultural Diversity in Business Communication Contacts

This paper discusses the involvement of cultural factors in the process of effective intercultural communication in a business environment. In order to do so, I shall discuss the basic issues concerning culture as a pattern of interactional behaviors, investigating intercultural communication practices as a means to reveal such patterns, communication as a process of activating cultural meanings, intercultural communication in the context of multinational management, and its challenges, strategies and significance for negotiation and decision-making processes. Moreover, the results of my research into the interconnection between belonging to a specific cultural background and respecting cultural values of co-workers and managers’ attitudes towards cultural diversity at work will be shown.