Socio-Cultural Change and Education: Implications for Media Education

The transition from industrialism to informationism, and the creation of a global economy, a new type of society and culture, starts a new phase of development, related to the revolution of information technologies and knowledge-based economy. The world is entering a new era, an information era generated by the information technology revolution and the rapid development of science and education. On our eyes we can see the rising global network society, completely opened to social communication of virtual communities, accepting cultural diversity, creating its own rules of social life, transnational, democratic, pictorial and audiovisual, collecting and processing information, working, paying bills online, investing, absorbing specialists with high digital and communication skills. All this poses new unimaginable challenges to education on a global scale, as it is faced with absolutely new demands and tasks, expressed by the global economy, multinational corporations, virtual culture, national values and the tensions of globalization.