Ethical dimensions of digital age

The subject of the article is reflection on some ethical dimensions accompanying the current digital age. The generated world of the media automatically brings with information content also its axiological message. In addition, this media’s experience of a recipient determines its value orientation, which is explicitly reflected in the opinion pages and a specific aspect of social life. The media have their communicated context such as tabloidization, simplification and clipart. Trivialization and sensationalism have a great impact on broadcasting. The phenomenon of the media indubitably has a leading position within society. The media take up a similar position also in people’s private life. The article also deals with the value of fun, which in the scope of postmodern area contributes to relativism and the equalization of values.