A content analysis of missions statements of Taiwaneses Community Colleges

Mission statements present an easily and publicly available communication message regarding the stated purpose of organizations. This study examined 70 mission statements of the Taiwanese community colleges. Through the rationale of content analysis methodology, the researchers found 21 mission characteristics emerged from the data. The researchers also analysed the extent to which the characteristics of missions changed over the years, and found 2001-2004 was the key period of time when community colleges started to show greater attention to particular issues and populations. The study further investigated the extent to which mission statements were similar and the extent to which they were different, given the references to urbanity and modes of management.