The Impact of Strategy and Logistics on Performance: The Case of Bulgaria

The paper presents the results of an empirical study of the impact of strategy and logistics on company performance and of the role of logistics in mediating the impact of strategy on performance. The research revealed that companies pursuing differentiation strategy demonstrate better performance and higher internal and external integration of the management of material and related to them flows. The results proved that logistics measured with definite practices plays a role in mediating the impact of differentiation strategy on competitiveness. In particular, the practices that reflect the positive influence of differentiation strategy on competitiveness are: developing technological capabilities for the management of logistics activities and for information sharing between supply chain members; practices related mainly to communication and relational issues; and achieving greater integration within the company and in the supply chain as well.