Advantages of collaborative approach in customer service management

Supply chain management (SCM) is a very popular development area among companies. Collaboration approach creates significant benefits. The paper deals with issues of collaboration of SME supply chains. It present results of research of firms from Podkarpackie province. It seems that entrepreneurs can understand the logic of inegration behavior and they try to implement it although there are a lot of obstacles. The outcome of such an approach can be an improvement of customer service and better utilization of resources.