This paper adopts a probabilistic fuzzy analytic network process (PROFUZANP) approach
in developing a sustainable manufacturing strategy. In this hybrid method, analytic network
process handles the complexity of the problem structure under consideration, fuzzy set
theory is used to describe vagueness in individual decision-making and probability theory is
used to handle randomness in group decision-making. This holistic methodological approach
addresses complexity and uncertainty both in individual and group decision-making which
is useful in modeling group decisions such as developing a sustainable manufacturing strategy.
In this work, an inclusive approach of integrating traditional manufacturing strategy
concepts and sustainable manufacturing principles is proposed as a unifying decision model.
The proposed decision structure adopts the hierarchical structure of manufacturing strategy
and explores the presence of strategic responses and stakeholders’ interests as significant
components of sustainability. Using PROFUZANP, the decision model identifies the content
policies of sustainable manufacturing strategy. This content strategy is expected to address
both competitiveness and sustainability of manufacturing firms. Results are reported in this
paper along with insights and future work. The contribution of this work is the integration of
manufacturing strategy and sustainability into a coherent decision framework that requires
the use of PROFUZANP in dealing with complex and uncertain group decision-making
problem.
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