Investigation of value innovation potential under transitional conditions in Serbia

Nowadays, business environment is faster than ever in the field of new technologies. The firms are forced to find new ways to compete and survive through innovations. To meet these demands, different tools and techniques are used in order to measure capability of firms to innovate. One of them is the Value Innovation Potential Assessment Tool, which helps to identify appropriate opportunities for firms to use it to assess their effectiveness of innovation work. The main goal of this paper was to investigate the Value Innovation Potential under transitional conditions in some firms in South-Eastern Serbia. The research was done using a questionnaire taken from literature, which was applied to one hundred employees in mentioned Serbian firms. The data were statistically analysed, explained and main conclusions were obtained. Proposed factor model of Value Innovation Potential was tested using confirmatory factor analysis (CFA) on investigated population.