The reaction of marginal investors to the announcement of a surprise dividend increase has been
measured. Although field research is performed on companies listed on the Warsaw Stock Exchange,
the paper has important theoretical implications. Valuation theory gives many clues for the interpretation
of changes in dividends. At the start of the literature review, the assumption of the irrelevance of
dividends (to investment decisions) is described. This assumption is the basis for up-to-date valuation
procedures leading to fundamental and fair market valuation of equity (shares). The paper is designed
to verify whether the market value of stock is immune to the surprise announcement of a dividend increase.
This study of the effect of a surprise dividend increase gives the chance to partially isolate
such an event from dividend changes based on long-term expectations. The result of the research explicitly
shows that a surprise dividend increase is on average welcomed by investors (an average abnormal
return of 2.24% with an associated p-value of 0.001). Abnormal returns are realized by investors
when there is a surprise increase in a dividend payout. The subsample of relatively high increases
in a dividend payout enables investors to gain a 3.2% return on average. The results show that valuation
models should be revised to take into account a possible impact of dividend changes on investors’
behavior.
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