Creativity as a factor supporting development of smart specialisation at the stage of university education

The article deals with significance of creativity considered as a significant mechanism supporting development of smart specialisations. Creativity is most frequently analysed in the context of innovation and perceived as a more effective way of implementing innovative processes. This increases the need for knowledge and creative thinking skills. In that respect, universities ought to play a key role. The article highlights interrelations between development of smart specialisations and the need to integrate creativity into university curricula.