Kreatywność zaawansowana jako warunek konieczny w procesach innowacyjnych

The article presents conduct research into in the field of creative methods. The collected material shows that the creative methods and techniques have huge potential. Principles and strategies of creative thinking, they can reinforce a pro-innovative attitude in an organisation and facilitate making optimal decisions. Heuristic methods allow developing creative thinking for the development of an enterprise. Some case studies are presented using the methods typical for studied enterprise. The appropriate stimulation for creating new ideas and solving tasks becomes nowadays indispensable. This type of mobilization allows one to independently create condition for shaping pro-innovative work environment. The choice of more analytical and common sense methods or methods based on intuition and imagination depends on one’s personal abilities. Combining them in harmony is a way to go.