Maintaining competetive advantage – organization renewal perspective

Organization need for constantly increasing its level of effectiveness as well as competitive advantage is a widely known phenomenon. Statement bases on the fact that organization effectiveness is correlated with organization survival and maintaining competitive advantage. While changes in organization environment become more dynamic and uncertain managing presented process poses even greater challenge for any enterprise. Given paper attempts to determine the relation between organization renewal, organization change and maintaining competitive advantage in the Polish, Silesian organizations. In addition discovering the organizational renewal process usage within researched companies can add several findings to the given matter. Presented study followed the qualitative research methods for data collection and analysis. Analysis based on 12 in-depth interviews of managers working in 6 different companies operating in Silesia market. Data collection from interviews was supported with document reviews and field observations. Study findings reveled how organization renewal usage is popular in researched enterprise and how important role it plays with increasing the level of organizational effectiveness. Variety of data collection methods such as in-depth interviews and field observations provided variety of the research data as well as enriched the entire study. Presented findings show the potential of organization renewal process in achieving competitive advantage. In addition combination of renewal and innovation can be utilized as a model of constantly increasing the level of organization effectiveness.