Perception of pandemic illustrations in the times of homo videns and heightened health risks

Purpose: The objective of the article is to verify the degree of fulfilment (in the perception of recipients) of individual functions of pandemic illustrations. Secondly, the objective is to establish to what extent pandemic illustrations involve all modules of the so-called experience economy. Design/methodology/approach: As part of the research procedure, a CAWI questionnaire was used, and the study covered a representative sample of 1 000 adult Poles. The conclusions were related to the changes in the impact on the perception of homo videns during times of covid, which is particularly important in the conditions of current pro-health campaigns. Findings: The potential of pandemic illustrations has not been fully exploited. Pandemic illustrations fulfill a preventive function, i.e. they have a functional meaning. The deficits concern not only the use of the pandemic illustration functions, but also the experience modules they represent. Research limitations/implications: Survey research according to a questionnaire developed by the authors. No comparison possible, because pandemic illustrations only appeared in connection with COVID-19. Practical implications: Illustrations should find wider use in economic sciences due to their impact on the speed of acquiring knowledge, motivation and stimulating creativity. Social implications: Pandemic illustrations will generate not only economic but also sociocultural value in the form of: aesthetic, spiritual, social, historical, symbolic and authentic values. Originality/value: The research issues undertaken regarding pandemic illustrations include influencing their recipients through strategic experience modules (sensory module, emotional module, intellectual module, behavioural module and relational module).