Purpose: The basic purpose of research was to determine the causes of making the decision that manufacturers on their way to improve the quality of their products. Design/methodology/approach: The research method applied in article is mainly standardized survey research making based on survey conducted in contact and remote way conducted in 78 enterprises in south-eastern Poland. The research process also accompanied analysis of thesource documentation. Findings: It was concluded that decision during improving quality of the product were making mainly in simultaneously with considering customers' requirements of the customers about the quality of the products and the impact of products on the natural environment. Research limitations/implications: Most of the verified enterprises from SMEs are tried integrating qualitative-environmental actions as part of improving the quality of products. This is a favorable condition for further research, so that it is possible to adjust the quality and environmental approach when improving the quality of products in SMEs. Practical implications: Discussion of the results of research have a series of practical implications mainly for product management staff. Especially in organizations that designed new products or also in significant modification of these products. Social implications: Building awareness improves not only quality of products, but also simultaneously in line with sustainable development, including in improving environmental aspects. Originality/value: The article has cognitive value for development of knowledge, science, quality, and environmental in the area of management of products.
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