Wizerunek rapera Adama Ostrowskiego na platformie YouTube

The aim of the work is to present research on the media image of rapper Adam Ostrowski, also known as (O.S.T.R.) on the YouTube platform. The analysis covers, inter alia, his recordings, interviews, concerts coverage. On their basis, it has been proven that the YouTube platform is a key tool in communication with fans and creating a media image. This website has become a source of modern culture, as evidenced by the situation that arose as a result of the COVID-19 pandemic.