Interactions between road users, motor vehicles, and environment affect to driver’s travel behavior; however, frailer of proper interaction may lead to ever-increasing road crashes, injuries and fatalities. The current study has generated the green driver concept to evaluate the incorporation of green driver to negative outcomes reduction of road transportation. The study aimed to identify the green driver’s behaviors affecting safe traveling by engaging two research phases. Phase one was to identify the safe driving behaviors using Systematic literature review and Content Analysis methods. Phase one identified twenty-four (24) sub-factors under reckless driving behaviors cluster, and nineteen (19) sub-factors under safe driving practice cluster. Second phase was to establish the actual weight value of the sub-factors using Grounded Group Decision Making (GGDM) and Value Assignment (VA) methods, in order to determine the value impact of each sub-factor to green driving. Phase two resulted that sub-factors Exceeding speed limits (DB f2.2.) and Driver’s cognitive and motor skills (SD f1.2.2.) have received highest actual values, 0.64 and 0.49, respectively; ranked as the High contributor grade. Contrary, the sub-factors Age cognitive decline (DB f1.2.) and Competitive attitude (DB f1.2.), and Avoid gear snatching (SD f1.1.4.) have the lowest actual values; and ranked in low-contribution grade. The rest of the sub-factors have ranked in medium-contribution grade. The research also found out drivers’ personalities (included, physical and psychological characteristics) remains unaccountable and non-measureable yet in driver travel behavior assessment models. The study outputs would be used in development of Green Driver Index Assessment Model.
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