Creative Expression and Arts-based Learning in Management Studies

The contemporary challenge regarding the key role of creativity and innovation in the activities of organizations requires new approaches and techniques in the education and learning of managers and business leaders. This article is a contribution to the debate on the legitimacy of using artistic techniques and behaviors in the educational processes in business studies. It also presents the proposal of a model illustrating the way in which artistic creativity affects the conscious and unconscious areas of personality. The text is a review of the current state of knowledge in this field and is based on the research of secondary sources in the form of academic literature reports in the field of management studies. The participant observation technique and unstructured interviews were also used in a group of students and lecturers of the Design and Project Management study program at Czestochowa University of Technology (Poland).