The images of “Rainbow Friday” in liberal and conservative online media

Communication in public spaces has a tremendous influence on every single aspect of the society: education, politics, culture. A crucial role in this communication is played by the media which present to the public a precise interpretation and valuation of given information, thus creating specific images of the world. In 2018, “Rainbow Friday” – a social initiative coordinated by the civil rights group Campaign Against Homophobia – has become a widely commented topic which attrcted a lot of from the media. Thanks to the analysis of such publications we can observe mechanisms of creating and consolidating specific world images by the media and to better understand how different world views validate the topic of sexual education. The main goal of this article is to look into the narrations of liberal and conservative media with regard to “Rainbow Friday” and to highlight the connections of those narrations with the already realized researches on the language used to describe people from sexual minorities.