The basic goals and tasks of media activities in ethics of the media

Speaking of the media, I mean the whole of the press (newspapers and magazines), radio, television, and in recent years the Internet (or at least so-called Internet portals). This demonstrative definition of media also appeared in a number of studies on media and media ethics. This definition does not include, however, the complexity of the media, says nothing about the overt and covert mechanisms linking media with its social, economic and political surroundings, and finally does not indicate the purpose of the media, which seem to be essential both to differentiate what media really stands for and what does not, as well as to evaluate ethically the behaviour of the media. Therefore, in this article first I will describe the basic objectives of the media, then I will draw attention to their formal and informal structure and will discuss the basic requirements, which should be met by the media ethics.