Substantiation of geotourism development strategy in Ukraine

This paper shows the priority of tourism industry development in Ukraine in general, as well as innovative types of tourism, such as: geotourism, in particular. The data clari ies basic approaches to the de inition o “geotour- ism”. Indicates the necessity of strengthing government role in the field of tourism, primarily through forming of development strategy of some types of tourism. Development strategies project of geotourism in Ukraine is pro- posed, which provides three strategic ways of development: geotourism, geoeducation and geoconservation. Each of them includes a list of priorities through the implementation of specific measures.