Luxus - prejav a sučasť postmoderny

The post-modern era inherently include phenomena such as fashion and luxury. These two attributes are now being physical manifestation of human existence, uniqueness and individuality. Man has always wanted to like to be someone he wants to show, show. The theme of luxury is associated mainly with the outer material life, where one perceives their goods than, those being left in the priorities of the drive. Mark Twain once said that clothes make the man and the naked people have no or little impact on society. This is us today more than known. Many social experiments showed that people naturally behave prosociálnejšie to those who look decent, neat or clean. Many of us, and it’s natural to humans, respond primarily on appearance, not the inner being. The reason is, in my opinion, the so-called selfish gene that encourages a person internally to help and prosocial acted only on selected types of people - a stronger individual. The Selfish Gene just does not make the other prosocial behavior based on sympathy and appearance, this gene also determines the universal human values and preferences of external nature. Selfish gene transforms a person evaluates himself and also expects more out of life - beauty, wealth, success, all the fashion (Dawkins 2003, S.205). Fashion elements affect us in every area of life. Fashion in clothing, over eating, shopping, to the ordinary human relations. In this paper, among other things to look at contemporary forms of luxury and luxurious style of life which is closely linked to some kind of internal standard of living modern people and their values just changing under the influence of this phenomenon - luxury. The paper uses expressions such as luxury, extravagance and wealth that are the problem of luxury in postmoderne closely linked. I also attempt to answer questions regarding the harmfulness of the value orientation of man to the phenomenon of luxury and splendor.