Znaczenie strategii i konkurencyjności w aspekcie strategii konkurencji przedsiębiorstwa

The company’s strategy is to determine how the company’s goals are being achieved. organizations in their efforts assume mainly an increase in market share and continuous growth of their core business. These aspirations are a kind of response to changes taking place in the company’s environment, thus giving the main direction of strategic activities. decisions as to the choice of the direction of enterprise development therefore concern every type of organization, regardless of their size. in the presented article, the author has attempted to classify the company’s strategy theories in Polish and international literature. The presented comparative research indicates concepts uniquely associated with the strategy: long-term direction in which the company is heading, the scope of the organization’s activities, the organization’s advantage over its competitors, strategic adjustment to the business environment; resources and competences of the organization as well as values and expectations. in this article, the author also points to the difference in the importance of strategy and competition. in the summary, as the result of the conducted research methodology, the author defines that the right choice of strategy is the foundation of the existence of an organization in the sector and creates a sustainable basis for growth in many areas of the company’s operations.