Growth Strategies of Economic Group: Conservas La Costeña

In Mexico, in the food and beverage sector, the participation of various economic groups or large companies does not escape an oligopolistic reality. The present work presents the case of an economic group or large company Conservas la Costeña, which was founded 100 years ago. The aim of the study was to analyze the growth strategies used by the La Costeña Group to consolidate itself in the food and beverage industry. The methodology was descriptive, historical and analytical; The information was collected from secondary sources by consulting both the database of the “Mundo Ejecutivo” and “Expansión” magazines and the company's website. The results indicate that the strategies used for business growth were self-financing, geographic expansion, diversification of products and brands, acquisitions, alliances and technological innovations in plants and distribution centers that have led the economic group in the area of canned goods and preserves to position itself successfully in the national market and participate in the international market in the era of globalization.